LIEBHERR
Liebherr-Africa (Pty) Ltd was founded in 1958 in South Africa, and is one of the first Liebherr companies outside of Germany. Joburg Capital Agency has been responsible for social media marketing for Liebherr Appliances South Africa, refrigeration and freezing division from 2018. The efforts over the last 5 years lead to extensive sales growth for the brand in the South African market.
Brief
Increase brand and product awareness of Liebherr refrigeration and freezer products within the luxury consumer market in South Africa. Create a marketing strategy that leads to sales growth for the business.
Approach
We focussed on Instagram and Facebook posts and paid campaigns – creating beautiful imagery and videos in line with the brand, and establishing an engaged community. We worked within the brand’s agreed visual language and blueprint, and aligned our content production efforts with Liebherr’s overall channel goals and messaging.
Results & impact
Over the period from 2018 to date, there has been significant sales growth through our marketing efforts, despite the unique challenges that came with Covid19. Through strategic marketing, brand and product awareness was increased in South Africa, and the digital marketing investment that Liebherr Appliances in South Africa made was a success for the company.
LIEBHERR
Liebherr-Africa (Pty) Ltd was founded in 1958 in South Africa, and is one of the first Liebherr companies outside of Germany. Joburg Capital Agency has been responsible for social media marketing for Liebherr Appliances South Africa, refrigeration and freezing division from 2018. The efforts over the last 5 years lead to extensive sales growth for the brand in the South African market.
Brief
Increase brand and product awareness of Liebherr refrigeration and freezer products within the luxury consumer market in South Africa. Create a marketing strategy that leads to sales growth for the business.
Approach
We focussed on Instagram and Facebook posts and paid campaigns – creating beautiful imagery and videos in line with the brand, and establishing an engaged community. We worked within the brand’s agreed visual language and blueprint, and aligned our content production efforts with Liebherr’s overall channel goals and messaging.
Results & impact
Over the period from 2018 to date, there has been significant sales growth through our marketing efforts, despite the unique challenges that came with Covid19. Through strategic marketing, brand and product awareness was increased in South Africa, and the digital marketing investment that Liebherr Appliances in South Africa made was a success for the company.
LINEBOOKER
Linebooker is the Uber of transport in Southern Africa, and has disrupted the transport and logistics industry. The ground-breaking platform was launched and established in a period of five years, and digital marketing was the main driver of brand awareness, lead generation and the buy in of customers and transporters.
Brief
Joburg Capital was tasked with establishing and increasing brand and product awareness, and promoting Linebooker’s service offering in the logistics industry in South Africa and southern Africa.
LinkedIn and Facebook marketing were the main focus and ad spend was split between paid advertising and social posting (organic). Major exposure on news channels in South Africa was also an important strategy.
Approach
The marketing strategy was focussed on LinkedIn and Facebook with both paid and editorial (organic) campaigns, which drove potential clients and transporters to opt-in to the platform. A very specific brand identity was created and established, and through testing a variety of ad options against one another, we established what worked best and brought in the highest number of leads.
Results & impact
In a short time (five years) Linebooker has signed up some of the largest retailers, mega-farmers, large local and international manufacturing concerns, mid-size companies and smaller entrepreneurs. 300 companies and more than 20 000 trucks run on the Linebooker platform.
LINEBOOKER
Linebooker is the Uber of transport in Southern Africa, and has disrupted the transport and logistics industry. The ground-breaking platform was launched and established in a period of five years, and digital marketing was the main driver of brand awareness, lead generation and the buy in of customers and transporters.
Brief
Joburg Capital was tasked with establishing and increasing brand and product awareness, and promoting Linebooker’s service offering in the logistics industry in South Africa and southern Africa.
LinkedIn and Facebook marketing were the main focus and ad spend was split between paid advertising and social posting (organic). Major exposure on news channels in South Africa was also an important strategy.
Approach
The marketing strategy was focussed on LinkedIn and Facebook with both paid and editorial (organic) campaigns, which drove potential clients and transporters to opt-in to the platform. A very specific brand identity was created and established, and through testing a variety of ad options against one another, we established what worked best and brought in the highest number of leads.
Results & impact
In a short time (five years) Linebooker has signed up some of the largest retailers, mega-farmers, large local and international manufacturing concerns, mid-size companies and smaller entrepreneurs. 300 companies and more than 20 000 trucks run on the Linebooker platform.
Organic & Natural Products Expo Africa
The Organic & Natural Products Expo Africa is the continent’s dedicated event for this industry
Brief
The brief was to establish brand and product awareness within the organic and natural industry in South Africa, attracting exhibitors and Expo visitors.
Approach
Facebook and Instagram marketing was the main driver, and focus was split on advertising – to generate leads and ticket sales – and content generation on all social channels (LinkedIn, Facebook and Instagram). We created campaigns that showcased the Expo’s offering, as well as promoting exhibitors.
Results & impact
We conceptualised a well-thought-out online marketing and editorial strategy. Brand and product awareness was increased via marketing on Meta, and lead generation was successfully established, leading to Expo growth and demand year on year.
Organic & Natural Products Expo Africa
The Organic & Natural Products Expo Africa is the continent’s dedicated event for this industry
Brief
The brief was to establish brand and product awareness within the organic and natural industry in South Africa, attracting exhibitors and Expo visitors.
Approach
Facebook and Instagram marketing was the main driver, and focus was split on advertising – to generate leads and ticket sales – and content generation on all social channels (LinkedIn, Facebook and Instagram). We created campaigns that showcased the Expo’s offering, as well as promoting exhibitors.
Results & impact
We conceptualised a well-thought-out online marketing and editorial strategy. Brand and product awareness was increased via marketing on Meta, and lead generation was successfully established, leading to Expo growth and demand year on year.