LIEBHERR
Liebherr-Africa (Pty) Ltd was founded in 1958 in South Africa, and is one of the first Liebherr companies outside of Germany. Joburg Capital Agency has been responsible for social media marketing for Liebherr Appliances South Africa, refrigeration and freezing division from 2018. The efforts over the last years have led to extensive sales growth for the brand in the South African market.
The challenge
To grow brand and product awareness of luxury refrigerators and freezers in South Africa’s competitive consumer market.
Our approach
We created high-quality campaigns and content on Instagram and Facebook, aligned with the global brand blueprint. Posts, videos, and paid advertising were designed to connect with luxury consumers and build an engaged community.
Results & impact
- Sustained sales growth from 2018 to today
- Strong performance through the Covid-19 period
- Digital investment proved successful, increasing awareness and driving revenue in South Africa
LIEBHERR
Liebherr-Africa (Pty) Ltd was founded in 1958 in South Africa, and is one of the first Liebherr companies outside of Germany. Joburg Capital Agency has been responsible for social media marketing for Liebherr Appliances South Africa, refrigeration and freezing division from 2018. The efforts over the last years have led to extensive sales growth for the brand in the South African market.
The challenge
To grow brand and product awareness of luxury refrigerators and freezers in South Africa’s competitive consumer market.
Our approach
We created high-quality campaigns and content on Instagram and Facebook, aligned with the global brand blueprint. Posts, videos, and paid advertising were designed to connect with luxury consumers and build an engaged community.
Results & impact
- Sustained sales growth from 2018 to today
- Strong performance through the Covid-19 period
- Digital investment proved successful, increasing awareness and driving revenue in South Africa
LINEBOOKER
Linebooker is the Uber of transport in Southern Africa, and has disrupted the transport and logistics industry. The ground-breaking platform was launched and established in 2019, and digital marketing was the main driver of brand awareness, lead generation and the buy-in of customers and transporters.
The challenge
To establish and scale a disruptive logistics platform in one of South Africa’s most complex industries, worth R350 billion, with no standard playbook to follow.
Our approach
We built a tiered digital system that feeds the sales pipeline and adapts as strategies change. From the start, LinkedIn and Meta campaigns, both paid and organic, created brand identity, clarity and industry awareness long before meetings. Today, the result is a pipeline that runs without a traditional B2B sales team.
Results & impact
- 99% year-on-year revenue growth
- Over 1300 transporters and 30,000 trucks on the platform
- Global recognition by PepsiCo as a top global supplier and Procter & Gamble, where Linebooker was chosen to collaborate on global logistics strategy
LINEBOOKER
Linebooker is the Uber of transport in Southern Africa, and has disrupted the transport and logistics industry. The ground-breaking platform was launched and established in 2019, and digital marketing was the main driver of brand awareness, lead generation and the buy-in of customers and transporters.
The challenge
To establish and scale a disruptive logistics platform in one of South Africa’s most complex industries, worth R350 billion, with no standard playbook to follow.
Our approach
We built a tiered digital system that feeds the sales pipeline and adapts as strategies change. From the start, LinkedIn and Meta campaigns, both paid and organic, created brand identity, clarity and industry awareness long before meetings. |Today, the result is a pipeline that runs without a traditional B2B sales team.
Results & impact
- 99% year-on-year revenue growth
- Over 1300 transporters and 30,000 trucks on the platform
- Global recognition by PepsiCo as a top global supplier, and Procter & Gamble Linebooker was chosen to collaborate on the global logistics strategy
Organic & Natural Products Expo Africa
The Organic & Natural Products Expo Africa is the continent’s dedicated event for this industry
The challenge
To position the expo as Africa’s leading organic and natural trade event, attracting exhibitors and ticket sales.
Our approach
We focused on Meta (Facebook, Instagram) and LinkedIn marketing, splitting attention between lead generation for exhibitors and ticket sales for visitors. Campaigns also profiled exhibitors to increase their visibility and engagement.
Results & impact
- Significant growth in brand awareness across the industry and global interest
- Successful lead generation for exhibitors
- Ticket sales grew year on year, establishing the Expo as a trusted annual event
Organic & Natural Products Expo Africa
The Organic & Natural Products Expo Africa is the continent’s dedicated event for this industry
The challenge
To position the expo as Africa’s leading organic and natural trade event, attracting exhibitors and ticket sales.
Our approach
We focused on Meta (Facebook, Instagram) and LinkedIn marketing, splitting attention between lead generation for exhibitors and ticket sales for visitors. Campaigns also profiled exhibitors to increase their visibility and engagement.
Results & impact
- Significant growth in brand awareness across the industry and global interest
- Successful lead generation for exhibitors
- Ticket sales grew year on year, establishing the Expo as a trusted annual event