LIEBHERR
Liebherr-Africa (Pty) Ltd was founded in 1958 in South Africa, and is one of the first Liebherr companies outside of Germany. Joburg Capital Agency has been responsible for social media marketing for Liebherr Appliances South Africa, refrigeration and freezing division from 2018. The efforts over the last 5 years lead to extensive sales growth for the brand in the South African market.
Brief
Increase brand and product awareness of Liebherr refrigeration and freezer products within the luxury consumer market in South Africa. Create a marketing strategy that leads to sales growth for the business.
Approach
We focussed on Instagram and Facebook posts and paid campaigns – creating beautiful imagery and videos in line with the brand, and establishing an engaged community. We worked within the brand’s agreed visual language and blueprint, and aligned our content production efforts with Liebherr’s overall channel goals and messaging.
Results & impact
Over the period from 2018 to date, there has been significant sales growth through our marketing efforts, despite the unique challenges that came with Covid19. Through strategic marketing, brand and product awareness was increased in South Africa, and the digital marketing investment that Liebherr Appliances in South Africa made was a success for the company.
LIEBHERR
Liebherr-Africa (Pty) Ltd was founded in 1958 in South Africa, and is one of the first Liebherr companies outside of Germany. Joburg Capital Agency has been responsible for social media marketing for Liebherr Appliances South Africa, refrigeration and freezing division from 2018. The efforts over the last 5 years lead to extensive sales growth for the brand in the South African market.
Brief
Increase brand and product awareness of Liebherr refrigeration and freezer products within the luxury consumer market in South Africa. Create a marketing strategy that leads to sales growth for the business.
Approach
We focussed on Instagram and Facebook posts and paid campaigns – creating beautiful imagery and videos in line with the brand, and establishing an engaged community. We worked within the brand’s agreed visual language and blueprint, and aligned our content production efforts with Liebherr’s overall channel goals and messaging.
Results & impact
Over the period from 2018 to date, there has been significant sales growth through our marketing efforts, despite the unique challenges that came with Covid19. Through strategic marketing, brand and product awareness was increased in South Africa, and the digital marketing investment that Liebherr Appliances in South Africa made was a success for the company.
LINEBOOKER
Linebooker is the Uber of transport in Southern Africa, and has disrupted the transport and logistics industry. The ground-breaking platform was launched and established in a period of five years, and digital marketing was the main driver of brand awareness, lead generation and the buy in of customers and transporters.
Brief
Joburg Capital was tasked with establishing and increasing brand and product awareness, and promoting Linebooker’s service offering in the logistics industry in South Africa and southern Africa.
LinkedIn and Facebook marketing were the main focus and ad spend was split between paid advertising and social posting (organic). Major exposure on news channels in South Africa was also an important strategy.
Approach
The marketing strategy was focussed on LinkedIn and Facebook with both paid and editorial (organic) campaigns, which drove potential clients and transporters to opt-in to the platform. A very specific brand identity was created and established, and through testing a variety of ad options against one another, we established what worked best and brought in the highest number of leads.
Results & impact
In a short time (five years) Linebooker has signed up some of the largest retailers, mega-farmers, large local and international manufacturing concerns, mid-size companies and smaller entrepreneurs. 300 companies and more than 20 000 trucks run on the Linebooker platform.
LINEBOOKER
Linebooker is the Uber of transport in Southern Africa, and has disrupted the transport and logistics industry. The ground-breaking platform was launched and established in a period of five years, and digital marketing was the main driver of brand awareness, lead generation and the buy in of customers and transporters.
Brief
Joburg Capital was tasked with establishing and increasing brand and product awareness, and promoting Linebooker’s service offering in the logistics industry in South Africa and southern Africa.
LinkedIn and Facebook marketing were the main focus and ad spend was split between paid advertising and social posting (organic). Major exposure on news channels in South Africa was also an important strategy.
Approach
The marketing strategy was focussed on LinkedIn and Facebook with both paid and editorial (organic) campaigns, which drove potential clients and transporters to opt-in to the platform. A very specific brand identity was created and established, and through testing a variety of ad options against one another, we established what worked best and brought in the highest number of leads.
Results & impact
In a short time (five years) Linebooker has signed up some of the largest retailers, mega-farmers, large local and international manufacturing concerns, mid-size companies and smaller entrepreneurs. 300 companies and more than 20 000 trucks run on the Linebooker platform.
WABTEC
Wabtec Digital Mine a subsidiary of Wabtec global corporation, in business for 150 years over 50+ countries.
Brief
The brief was to establish brand and product awareness with mining companies globally, over a period of six months, and to introduce the name change from GE Digital Mine to Wabtec Digital Mine.
Approach
LinkedIn marketing was the main driver and focus was split on paid marketing and editorial posting on LinkedIn. Our marketing strategy was focused on LinkedIn (lead generation) with both paid and editorial campaigns. We created campaigns that showcased Wabtec’s service offering and client successes, as well as promoting webinars.
Results & impact
We conceptualised a well thought out online marketing and editorial strategy. Brand and product awareness was increased via marketing on LinkedIn, and lead generation was established and implemented. Leads from mining clients in different countries were generated for the sales teams.
WABTEC
Wabtec Digital Mine a subsidiary of Wabtec global corporation, in business for 150 years over 50+ countries.
Brief
The brief was to establish brand and product awareness with mining companies globally, over a period of six months, and to introduce the name change from GE Digital Mine to Wabtec Digital Mine.
Approach
LinkedIn marketing was the main driver and focus was split on paid marketing and editorial posting on LinkedIn. Our marketing strategy was focused on LinkedIn (lead generation) with both paid and editorial campaigns. We created campaigns that showcased Wabtec’s service offering and client successes, as well as promoting webinars.
Results & impact
We conceptualised a well thought out online marketing and editorial strategy. Brand and product awareness was increased via marketing on LinkedIn, and lead generation was established and implemented. Leads from mining clients in different countries were generated for the sales teams.