WHERE BUSINESSES COME TO DOUBLE THEIR TURNOVER
At Joburg Capital we focus on what digital can deliver in a real, measurable way – how it can add greater value and drive profitability. We care about your bottom line as much as you do.
Your business cannot succeed in today’s market without digital marketing. We help companies, medium and large, become more profitable, develop a predictable lead flow, and reach ideal audiences in a more influential way. Discover how we can transform your business and reach new heights.
OUR CLIENTS
Linebooker is the Uber of transport in Southern Africa, and has disrupted the transport and logistics industry. The ground-breaking platform was launched and established in a period of five years, and digital marketing was the main driver of brand awareness, lead generation and the buy in of customers and transporters.
WHAT WE DO
From Recognition to Revenue
Brand awareness is the essence of increased sales in marketing.
The journey from brand exposure to purchase decision begins when the brain registers the brand’s presence, gradually recognising its visual cues and message patterns. With repeated exposure, familiarity grows, creating a sense of comfort as the brain favours what it knows, making the viewer more receptive.
As the brand consistently meets expectations, trust builds, positioning it as a reliable choice. With trust comes preference, and the viewer begins to favour the brand, often choosing it over others, their trust and preference make the brand the top choice, completing the journey from awareness to conversion.
Overall, the key to marketing’s contribution to revenue growth is its ability to reach and engage with a company’s target audience in a meaningful way. By using a mix of tactics, companies can build a comprehensive marketing strategy that drives growth and helps them achieve their business goals. Paid advertising is just one piece of the puzzle, but it is a powerful tool that can have a significant impact on a company’s bottom line when used effectively.